The Jobs That Move the World
A Visible Brand. A Recognizable Message.
At Velilla, we’ve been dressing those who make everything work for over 75 years. And we wanted to shout it loud and clear in public spaces.
This campaign isn’t just about brand awareness. It’s about valuing what we represent: commitment, perseverance, and the power of real work.
Every image you see is part of that message. A message that is now seen, heard… and recognized.
On the roads of Madrid
High. Clear. Impossible to ignore.
Visibility in motion. Messages that integrate into the routine of those who make the day work.
A direct way of being present where the day begins, where the daily rhythm is built.
Because a brand like Velilla cannot be understood without going to the streets, to the workplace, to the daily reality of thousands of workers.
And projecting ourselves out there is a way of saying: we are where we need to be, with the jobs that move the world.
On the radio
We're playing where it matters.
During the Club World Cup, our spots are airing on Radio Marca, one of the country's leading sports channels.
An opportunity to connect with a broad and engaged audience and to continue amplifying our message.
On Marca.com
Where there's talk of effort, we want to be.
Our campaign is featured on the football news feed of Marca.com, the most read digital media outlet by sports fans.
Because those who wear Velilla know what teamwork, preparation, and daily dedication mean.
In digital media
We're also online. And not in just any way.
We've taken our campaign to general and specialized media, reinforcing our visibility in key environments for the brand and our audience.
One more way to be present and connected. And always with a clear message: proudly represent those who give their all every day.
Every step we take with this campaign reflects who we are.
We're excited to see ourselves out there.
But even more so, knowing that behind every image is a purpose that unites us. To be close to those who move the world through their work.