A FAMILY VALUE THAT GOES GLOBAL
We are an international, family-owned company that for 75 years has been designing, manufacturing and distributing technical fashion with impeccable service, ensuring quality, style and comfort.
We have over 30 years of experience in international markets. Our headquarters and logistics center are located in Spain, with branches in France, Italy, and Portugal, as well as subsidiaries in Hong Kong and Vietnam. This allows us to be close to our customers around the world.
OUR PURPOSE AND VALUES
Life is our best work.
This idea is so familiar to us that we have made it
We are proud to champion and lead concepts such as service - quality - style - and comfort from every fibre of who we are and every stitch with which we build the future.
But there is something even more important.
At the heart of our family business is encouraging people to discover that "something" in life that is even more important than work. Since we began this journey, Velilla Group has focused on promoting internally and externally a passionate and humanistic vision that values the vitality of our profession and our professionals.
How? By looking at the person and not the worker. As an active part of the growth of all the professionals, clients and collaborators who make up the Velilla Group family (whatever their role and vital objective), we want our work to be a stimulating, sustainable and attractive experience that makes us better people.
This is our way of engaging with our employees and with society.
We call it:
Our values
Dignity
Our success is designed by the company, but made by the people.
We believe in people above all else, which is why we improve the work and lives of our employees and customers.
We are motivated to offer the market quality clothing that favours the individual and collective identity of people.
Loyalty
We are teams, professionals, specialists and loyal people.
We are backed by more than 75 years of creative dedication in a frank and ethical climate of collaborative work and personal development.
We know that the success of our employees and customers lies in excellence and in our strong social commitment, which leads us to take on commitments to our environment.
Security
Security is the best yardstick for designing success.
From business development and logistics, to apparel design and marketing, we are a strong partner that drives brands and people forward.
We look for synergies and pay attention to detail because we want to make an impact on teams, customers and society.
OUR BRANDS
Velilla Group manufactures three major international brands: Velilla, VPRO and MUKUA, whose catalogues incorporate new references and are constantly updated.
Velilla
Our leading brand specializing in workwear, with an extensive catalogue of over 350 references divided into 5 families:
- • High visibility
- • Industry
- • Food industry
- • Health and Services
- • Hospitality
V-PRO
Our safety footwear brand. Our products, certified in compliance with all current regulations, are backed by the best customer service and total stock availability.
We create designs focused on the needs of professionals with the aim of developing the best safety footwear on the market.
MUKUA
Our promotional textile brand. It is modern and creative, and has a very defined commitment: to offer our customers the style and comfort that inspires them the most.
All this without forgetting sustainability through our eco-responsible line: MUKUA Natura.
SERVICES
Logistics
We have a state-of-the-art logistics centre, equipped with the latest technology, located in Albacete. After its expansion, it has doubled its size to almost 27,000 m² built, being able to reach an annual storage capacity of 24 million garments.
Furthermore, thanks to the expansion of our multi-order picking stations, at Velilla Group we have increased our order preparation capacity to 97,000 garments per day and can process more than 500,000 orders per year in less than 24 hours. This allows us to serve customised orders, both nationally and internationally, to our customers.
Printing
We have our own 1,500 m² printing workshop equipped with the latest technology in screen printing, DTF, and embroidery. Our highly qualified team advises clients to achieve the best results in each of their projects. Additionally, our workshop is certified under Textile Exchange standards (RCS, GRS, and OCS), allowing us to offer a comprehensive and efficient service backed by our commitment to sustainability. If you choose to customize the MUKUA Natura collection in our workshop, we guarantee certification and full traceability using recycled (RCS and GRS) and organic (OCS) materials.
Contact your sales manager for more information.
Customer satisfaction
The fact that our commercial network and customer service receive the highest satisfaction ratings is a true reflection of our obsession with service and quality. And this motivates us to keep improving.
Our ability to adapt to the needs of our customers, to work with both small and large volumes, to offer a wide range of colors and sizes, and to provide personalized advice on marking techniques has made us a current benchmark in corporate clothing and promotional textiles.
PRODUCT DEVELOPMENT
Processes
Product development is based on both commercial information and international market trends.
Once the need is identified by the marketing department, the project moves to the product development area, which looks for the designs, materials, and patterns that best fit the concept to be developed.
From that moment on, and in constant collaboration with our suppliers, we develop the prototypes that must meet all the specifications and the required quality. If approved by an interdisciplinary product committee, the product moves to production.
This is when exhaustive quality controls are applied. These controls are carried out in pre-production, during production and in post-production, both at source and upon receipt of the goods.
All Velilla Group products are certified by leading organisations. We have a triple quality control system that allows us to have a minimum incidence rate for quality reasons.
Design
Our product team has always had a strong commitment to maintaining local sourcing which means that, after more than 50 years, we still have a relationship with the same sewing workshops. This has allowed us to acquire a unique know-how in the market and has been the root of our design capabilities. From the ideation and patterns to the choice of colour, the whole design process is very customer-focused and is carried out entirely from Madrid with two clear premises; quality and comfort.
Certifications
Our certification protocols with external accredited laboratories and detailed traceability of all products, together with an in-house team of 5 quality control staff members, ensure that the highest industry standards are met, which has enabled us to obtain the most demanding accreditations.
OUR HISTORY
This is the open history of a benchmark in the workwear sector. A family company that has known how to grow in harmony without betraying its essence, united by the common purpose of making work an experience worth living.
First Generation
THE BIRTH OF VELILLA BROTHERS
Arturo Velilla starts working with his brother Isidro in the manufacture of workwear. Their activity consists of the manufacture and sale of work trousers and overalls.
Following their commercial success and constant growth, the brothers Arturo and Isidro Velilla set up the company under the fiscal name of "Velilla Hermanos, S.L." in the Mercantile Register of Madrid.
Velilla's first specialised general catalogue is launched on the market, with a wide range of garments in permanent stock.
Offering the best service to our customers has always been one of our priorities. For this reason, the first delivery route was established in the Community of Madrid, reducing delivery times with a personalised service.
Second Generation
Looking ahead to the new millennium
A modification is made to the company’s legal name to reflect a change in ownership, with Arturo Velilla and his children becoming the sole owners.
In addition to working with national workshops, Velilla starts manufacturing in Asia, guaranteeing the volume and delivery times demanded by the market.
Third Generation
Equipped for the future
One of Velilla's most iconic trousers is launched on the market: the 345 multi-pocket trousers. A comfortable and versatile garment with a timeless design that becomes the best ally of many workers.
The Head Office moves to the current headquarters in Coslada, improving customer service thanks to a new computerised warehouse.
Regular exports to other countries begin. Velilla’s presence in Asia is consolidated through its own office in Vietnam, becoming more involved in product development and quality control.
Due to the company's strong growth, it is committed to the creation of a modern logistics centre of 14,300 m² located in Albacete. With a capacity of 10 million garments in stock and the implementation of the most innovative technology in the textile sector, it processes more than 250,000 orders per year in less than 48 hours.
May 2013 saw the launch of our famous 103002S multi-pocket stretch trousers, the successor to our legendary 345 trousers, quickly becoming a best seller.
ACQUISITION OF MUKUA, PROMOTIONAL TEXTILE BRAND. In 2020, MUKUA, a Portuguese promotional textile brand, is acquired, completing the company’s product portfolio focused on its international expansion.
It was decided to change the company's name in order to encompass its three brands and to accompany the Group's strong internationalisation.
The "Green Project" is created, a perennial programme that encompasses and promotes all the initiatives carried out by Velilla Group to take care of our planet and all of us who live on it.
In 2024, the expansion of the logistics centre is inaugurated after doubling its size to almost 27,000 m² built. It currently has the capacity to store and move more than 24 million garments with the best technology on the market, and to provide a competitive printing service.
