To celebrate May 1st – International Workers’ Day, Velilla launched “Stories Behind the Uniform”: a campaign honoring those who, through daily commitment, quiet responsibility, and a spirit of service, uphold the pillars of our society.

To those who care for us when we are vulnerable. To those who cook for us and guarantee life’s essentials. To those who maintain our infrastructure and build the future every day. To all those people who, from anonymity, make everything work.

The campaign featured an immersive exhibition at the Nuevos Ministerios station in Madrid, where thousands learned about the real stories behind the uniforms.

In addition, El País Semanal published a special feature on exemplary workers — recognized leaders in their sectors — who inspire us with their dedication, humanity, and example.

Because behind every uniform, there's a story worth telling.