A tribute to those who keep the world turning on Labour Day

To mark Labour Day, we are launching a communications campaign to pay tribute to those who keep society going, with a prominent presence on television, social media and in the press.

During prime time, we took our message to key programmes such as Antena 3’s El Tiempo, with Roberto Brasero, Cuatro’s El Desmarque, with Manu Carreño, and El Hormiguero, with Marron, bringing this tribute to millions of viewers.

In addition, we launched a social media strategy featuring Reels, posts and Stories, alongside a YouTube advert running from 28 April to 2 May.

The campaign was rounded off with coverage in media outlets such as El Debate and ABC, consolidating a tribute that highlights the effort, dedication and impact of all workers.