Velilla hits the streets

As the latest development in our communications campaign, we are launching outdoor advertising initiatives to raise the profile of workwear and the people who keep the world running every day.

Over the coming weeks, we will be featured on city buses and single-decker buses in Madrid, Barcelona, Valencia, Seville and Zaragoza, bringing our message into the daily lives of thousands of people.

With this campaign, we are expanding our commitment to recognising the value of every profession and highlighting the role that workwear plays in day-to-day work, taking our initiative to a new level of visibility.